UnderCover: Off to press...

Wednesday, February 17, 2010

Off to press...

Here is the final jacket design for the business book discussed here, here, and here. Notice that the screen on the cell phone changed. In place of the globe image is a functioning QR code that gives info about the book if your smart phone is enabled with a reader app. The second QR code on the back has even more information embedded in it. This image was provided by the author and is an interesting way to visually represent the wealth of information consumers have near instantaneous access to these days.

I'm most excited about the bright yellow background. It is Pantone Hexachrome yellow. Should be eye popping bright! The author took some convincing that a strong, cool yellow was the way to go. But when he saw a proof comparing several yellows, it was the clear winner.

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