Off to press...

Here is the final jacket design for the business book discussed here, here, and here. Notice that the screen on the cell phone changed. In place of the globe image is a functioning QR code that gives info about the book if your smart phone is enabled with a reader app. The second QR code on the back has even more information embedded in it. This image was provided by the author and is an interesting way to visually represent the wealth of information consumers have near instantaneous access to these days.

I'm most excited about the bright yellow background. It is Pantone Hexachrome yellow. Should be eye popping bright! The author took some convincing that a strong, cool yellow was the way to go. But when he saw a proof comparing several yellows, it was the clear winner.

Hot off the Press

Well, in the interest of full disclosure, this book actually came back from press last week. But I did not have a camera then—so here it is, a little late. More about this project here.

DESCRIPTION

Paperback book

DATE

November 2009

TYPE USED
Didot and Avenir

DIMENSIONS

5.5 in × 8 in

NUMBER OF COLORS

1 spot ink (Pantone 165 orange ) and 4-color process for cover
1 spot ink (Pantone 3005 blue) and black for interior

SPECIAL TECHNIQUES
die cut
gloss and matte areas
french flaps

Author Featured on CBS Early Show

Recently, Mary Lou Quinlan, one of our authors was interviewed on CBS’s Early Show. See the video here.

This 5.5″ x 8.5″ softcover book features french flaps, a bright orange spot color, and a die cut. The interior is a two-color blue and black design.

As a veteran author and astute businesswoman, Ms Quinlan had a specific vision for this book based on her knowledge of her audience and her business purposes. From a design perspective, she wanted this book to be friendly, accessible, and convey a respect for women. We worked very closely with Mary Lou and her two co-authors to achieve these objectives. We collaborated to achieve the right length for the interior, a good balance of images to text, and the appropriate emotional tone with the photographs. This was a time intensive project for all involved, but the outcome was a unanimous success.