UnderCover: Author Featured on CBS Early Show

Monday, November 16, 2009

Author Featured on CBS Early Show

Recently, Mary Lou Quinlan, one of our authors was interviewed on CBS’s Early Show. See the video here.

This 5.5″ x 8.5″ softcover book features french flaps, a bright orange spot color, and a die cut. The interior is a two-color blue and black design.

As a veteran author and astute businesswoman, Ms Quinlan had a specific vision for this book based on her knowledge of her audience and her business purposes. From a design perspective, she wanted this book to be friendly, accessible, and convey a respect for women. We worked very closely with Mary Lou and her two co-authors to achieve these objectives. We collaborated to achieve the right length for the interior, a good balance of images to text, and the appropriate emotional tone with the photographs. This was a time intensive project for all involved, but the outcome was a unanimous success.

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