The use of Trade Gothic Condensed is a reference to the gazillion business covers that use it. And I chose the CMYK color palette as a nod to 4-color printing.
Thursday, November 19, 2009
AIGA Poster for Creative Mass Happy Hour
The theme for this Creative Mass poster/email is resolutions. The only copy provided was the details for the event. After considering using some kind of illustration, I settled on a typographic solution instead.
The use of Trade Gothic Condensed is a reference to the gazillion business covers that use it. And I chose the CMYK color palette as a nod to 4-color printing.
The use of Trade Gothic Condensed is a reference to the gazillion business covers that use it. And I chose the CMYK color palette as a nod to 4-color printing.
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