I revised yesterday's comps to bring in more of the previous series' branding. We still kept the DaVinci man, though—for now. Below are the previous books and the new comps.
Wednesday, May 19, 2010
Branding branding branding
If real estate's motto is "location, location, location," then the motto for a successful book series should be "branding, branding, branding."
I revised yesterday's comps to bring in more of the previous series' branding. We still kept the DaVinci man, though—for now. Below are the previous books and the new comps.
I revised yesterday's comps to bring in more of the previous series' branding. We still kept the DaVinci man, though—for now. Below are the previous books and the new comps.
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