UnderCover: Branding branding branding

Wednesday, May 19, 2010

Branding branding branding

If real estate's motto is "location, location, location," then the motto for a successful book series should be "branding, branding, branding."

I revised yesterday's comps to bring in more of the previous series' branding. We still kept the DaVinci man, though—for now. Below are the previous books and the new comps.

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