The logo below is from the New Weird Australia branding project by Heath Killen. Inspired by classic Swiss modernism, it is a study in structured improvisation: "the idea is based around a 4×4 square grid which can be filled with a collection of assets that include basic shapes, colours, textures and images. All these elements can be combined in an almost infinite number of ways, thus giving the project a strong visual identity that is flexible enough to evolve over time and present something unique at each iteration."
Read more about it on Heath's blog here.
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