UnderCover: Austin Publishing University presentation

Tuesday, August 17, 2010

Austin Publishing University presentation

I lugged a projector, handouts, a box full of books, and a laptop out to BookPeople in 100-degree heat this past Sunday to do a presentation on book cover design as part of the Austin Publishing University series (APU). I had a great time presenting to and chatting with Austin writers, designers, and book aficionados. Who knew public speaking could actually be fun? (And what's up with the word 'dongle'?)

There will be two more APU presentations in August. These will focus specifically on book marketing. To find out more, visit any of these links:

Below is my PowerPoint presentation. It's pretty self-explanatory. Lots of Seth Godin! Highlights include my theory as to why some ugly books sell so well, what it means to fit in yet stand out in your genre, suggestions for soliciting opinions about your cover from others, and the most effective way to give designers feedback. Oh, and you don't want to miss the phallic vegan cookbook cover (slide #51)!


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