A 'geek chic' science experiment book

Steve Spangler is of my all-time favorite clients. How can you not love a guy who after signing on with us sent every department in the company explosive confetti and streamers!

I first wrote about this project here. Steve came to us with a clear concept of what he wanted his book to be—clean, bold, and sophisticated. He dubbed this look "geek chic." Bucking the trend in his genre (see examples here and here), Steve did not want a book that looked juvenile in any way. We worked together on developing the photographic style and on making the visual instruction as simple yet helpful as possible.

Below is the fantastic YouTube book trailer Steve's team produced and some page spreads I designed. And check out the holographic foil we used on the cover's subtitle. (Got to cross that one off my printing technology bucket list!)

What do you think of this look and feel? Does it appeal to you more than a more cartoony or overtly kid-focused style?

Book trailer project complete!

I fell in love with After Effects a few years ago and taught myself enough to create a couple of decent book trailers. You can see them here and here. But alas, they were very time consuming to produce and our company wisely chose to stop offering book trailers as a marketing service.

But we made an exception this past month for one author who is releasing a sequel to the first novel she published with us. So between covers and other things print, I have been working on this trailer for the last few weeks. I think it turned out pretty well.

I love YouTube's new HD capability. Nothing's worse than agonizing over visual subtleties only to have low resolution video compression obliterate them all.

Book Trailer for It's a Book

Can it text? Tweet? WiFi? Blog? No, it's a book...