UnderCover: Caregiving project

Thursday, January 14, 2010

Caregiving project

Caregiving is a new genre for me. It was a welcome diversion from our usual business and presentation titles.

The author had one unusual request: no images of elderly people. The book addresses more than just elder care and she wanted to make sure it appealed to anyone who is taking care of someone else regardless of age. The author also mentioned that she loves blue.

The text for this title was surprisingly challenging to work with—something about the way the phrases break—so once I found a type treatment that worked for it I stuck to it! In retrospect, the tone of these may not be uplifting enough (especially the flower comp), but I thought they were worth showing.

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