UnderCover: caregiving book
Showing posts with label caregiving book. Show all posts
Showing posts with label caregiving book. Show all posts

Thursday, January 21, 2010

Chosen caregiving design

The chosen cover is definitely more traditional and less austere than my first round of comps (see them here). This look has some religious undertones, but the author didn't mind that so much.

The author gushed: "This cover is warm, has large print, and a big heart! People loved the open hands, both offering and receiving. And the heart fits the book and me. It looked compassionate while still being clean and professional." Yay!

Thursday, January 14, 2010

Caregiving project

Caregiving is a new genre for me. It was a welcome diversion from our usual business and presentation titles.

The author had one unusual request: no images of elderly people. The book addresses more than just elder care and she wanted to make sure it appealed to anyone who is taking care of someone else regardless of age. The author also mentioned that she loves blue.

The text for this title was surprisingly challenging to work with—something about the way the phrases break—so once I found a type treatment that worked for it I stuck to it! In retrospect, the tone of these may not be uplifting enough (especially the flower comp), but I thought they were worth showing.