UnderCover: Designers Respond to Disaster III: Disaster donations differ from everyday donations

Monday, September 27, 2010

Designers Respond to Disaster III: Disaster donations differ from everyday donations

I've been doing a lot of thinking lately on the topic of how we as designers can not only support but also organize projects that use design to help others (see my posts on this topic here and here.). On this theme, I found a fascinating article about how donations for disasters (such as the earthquake in Haiti or the floods in Pakistan) differ from "everyday" donations.

According to the survey of donors by marketing firms Russ Reid and Grey Matter Research and Consulting, people who are not habitual donors are often moved to donate money for disaster relief; and people who are habitual donors increase their giving to donate to emergency causes. Also, minorities are much more likely to donate to disaster relief causes. Important trends to consider when developing a charity project...

Have you contributed (either financially or artistically) to any relief efforts recently? If so, was your experience?

The posters below are my favorites from the Hurricane Poster Project (2006-2007).












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