UnderCover: New Survey of Book-Buying Trends

Tuesday, February 8, 2011

New Survey of Book-Buying Trends

How will changing technology affect readers, writers, and the book industry of the future? We can all speculate, but here's some hard data from a recent survey of book-buying behavior. Among other things, the survey addresses the growth of the ebook market. A few highlights:
  • People reading 5 or more hours per week are considered "avid readers," and there are an estimated 62.4 million of these avid readers in the United States.
  • 52% of respondents said they were “not at all likely” to purchase an e-reader.
  • When book buyers were asked their preferred location to buy a book 23% preferred indie stores, 22% preferred chains, and 21% preferred online retailers.
  • 42% of respondents said they were at least somewhat likely to buy a bundled package that includes a print book and a digital version. 35% responded “Not sure” to this question.
What do you think will happen with print books and ebooks?

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