UnderCover: Cell phone apps, barcodes, and book sales

Wednesday, February 24, 2010

Cell phone apps, barcodes, and book sales

Somewhat related to my post here about barcodes and the new empowered consumer... I came across this video on NPR about an app for the G1 T-Mobile phone called Compare Everywhere. It turns your T-Mobile phone into a barcode reader that not only gives you info about a book but, more interestingly, it shows you how much different retailers charge for it. (I think there is a similar iPhone app as well.) This could be deadly for brick-and-mortar bookstores which tend to be more expensive than online retailers. But then again, sometimes it's worth paying a little bit more for instant gratification, no?

Check out the NPR video here:

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